$4.5 BILLION dollars – that’s how much is expected to be spent on social networks by 2013, according to ASTD.
600 people – the number that showed up for a Ragan Communications UNconference to discuss social networks.
* More than 200 million active users
* More than 100 million users log on to Facebook at least once each day
* More than two-thirds of Facebook users are outside of college
* The fastest growing demographic is those 35 years old and older
Linked In – Over 40 million users.
This social network phenomenon continues to explode. How about you? How many of you are on social networks? What do you use them for (business, personal, both, other)? Comment back so we can all hear.
Confession: I am not a facebook user, but I am an active LinkedIn user and have joined dozens of LinkedIn groups with fellow alums, Eagle Scouts, trainers, innovators, Chicago business leaders, and tuba players. So if that gives you an idea of what I’m into and how you can use LinkedIn more, go for it! My suggestion: make it useful for you, but at least try it. Whichever service you like, social networks already EXCEED the number of emails sent. And I believe social networks are just a step into some more robust but not yet designed effort.
It’s a small world. Make it smaller by giving and sharing of yourself on the social network of your choice. From time to time, I’ll report what my insights and gains are from using it.