Liberty, Equality, Fraternity is France’s motto. Today’s blog celebrates Bastille Day 14 July as we look at the anatomy of a blog. http://french.about.com/od/culture/a/bastille-day.htm
Liberty – a blog is all about liberty and freedom, freedom of expression, freedom of thought, freedom to connect with others. A blog may begin with a theme – mine is all about learning – or just a title. The title should reflect what the blog is about. In this case, I’m talking about anatomy of a blog – what makes up a blog. And to me, the first thing I think about is the liberty and freedom to write one.
Equality – all blogs are created equal. Maybe not quite, but the only difference between Seth Godin’s blog (highly recommended – I refer to it a lot http://sethgodin.typepad.com/ ) and mine is Seth has a few more (thousand) readers (at least). But we both can say and publish what we think and want others to think about. And that’s what we have in common. Come up with a theme for your blog and stick with it. Even if it’s just referring to other writers and articles, you are expressing yourself. Do so with the full equality of every writer on the web.
Fraternity – You are now in the fraternity of journalism, because you are putting something out there for others to read. So consider yourself a journalist. Be sure to link to others, either directly by including a url or through tags. Every blog has tags or categories that the blog applies to. It makes searching for it much easier, and the more you link with others, the more readership you will have.
So we have theme, title, writing and tags. The main elements to a blog. How long? There’s no set limit. How frequent? Again, no limit, although if you are starting one I’d say write on a regular basis of weekly or biweekly. Just keep them all focused around a central idea or theme that you care about or have knowledge about.
Lastly, a blog is about learning because in the course of writing, you are thinking and expressing your own thoughts and viewpoints and even welcoming others to read and do the same. Send it out over Facebook or LinkedIn, send it to groups that may be interested, and welcome to the fraternity. Viva Le Blog and be sure to celebrate with your next column!